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11 December 2019 - Leeds - Legacy and In Memoriam Fundraising
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I found the course extremely interesting and informative and am already trying to corral people into initiating some of the topics discussed.
Tom Boden, Communications Team
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Course Details   Booking  
 
Legacy and In Memoriam Fundraising
Date 11 December 2019
Time/Duration 9.30am-4.00pm
Price £99.00 GBP
Venue Leeds
Facilitator Gareth Edwards
Summary
Legacy fundraising is essential for the long-term growth of all sizes of cause. Legacies can make a transformational effect on most causes.
Course Content

This course covers -

 

Starting or improving your marketing     

Integrating your legacy marketing into our overall fundraising plans

Recruiting new pledgers effectively       

Encouraging your supporters to include a gift in their will

Producing legacy marketing materials 

Building strong links with solicitors and other intermediaries

Pledger relationships                

Upgrading pledges and cross-marketing opportunities
Developing and Integrating In Memoriam Fundraising 

 

The course is a full day course and participants will experience exercises that will challenge and inspire them to produce effective results for their cause in this area.  It is suitable for all causes, from the smallest to the largest, and for those of different experience in this field, as the exercises will challenge and develop even an established legacy fundraiser in some areas.

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