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A thorough, well-planned and interesting workshop. Not only did it help me to understand the ever-increasing importance of using the internet as a fundraising tool but also gave me a whole host of ideas about how to progress with and make the most of our website in the future.
Emma Davenport, Direct Marketing Fundraiser
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Course Details   Booking    
Legacy and In Memoriam Fundraising
Date 15 November 2018
Time/Duration 9.30am-4.00pm
Price £99.00 GBP
Venue Bolton
Facilitator Gareth Edwards
Summary
Legacy fundraising is essential for the long-term growth of all sizes of cause. Legacies can make a transformational effect on most causes.
Course Content

This course covers -

 

Starting or improving your marketing     

Integrating your legacy marketing into our overall fundraising plans

Recruiting new pledgers effectively       

Encouraging your supporters to include a gift in their will

Producing legacy marketing materials 

Building strong links with solicitors and other intermediaries

Pledger relationships                

Upgrading pledges and cross-marketing opportunities
Developing and Integrating In Memoriam Fundraising 

 

The course is a full day course and participants will experience exercises that will challenge and inspire them to produce effective results for their cause in this area.  It is suitable for all causes, from the smallest to the largest, and for those of different experience in this field, as the exercises will challenge and develop even an established legacy fundraiser in some areas.

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